To establish CALVIN KLEIN as a key denim brand, building brand loyalty and customer retention via t-shirt customisation activations in three locations across the UK. These activations will be eye-catching and include social media opportunities for further reach.

The activation was positioned under a 9 x 9 metre festival tent with open sides. The central feature is a t-shirt customisation booth. The space also doubled as a large chill out zone in which consumers can relax. USB charge points will entice users to remain in the space for longer.
To encourage consumers to engage, reusable aluminium water bottles will be offered as a reward, and as it was a day festival, bottles of sunscreen was available for consumers to utilise.

We are Retail developed, manufactured and installed the Calvin Klein T-Shirt customisation pop up which was staged at Lovebox festival UK.


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