OZWEEGO is dynamic and energetic. The impact will begin at the store front and lead the consumer towards the FTW wall and encourage them to interact and engage with the product at multiple points.
01. Cylindrical FTW plinths with pulsing white light towards the product.
02. Lightening patterns inspired by the campaign motion content will be cut in the backdrop and backlit. Patterns can be set to illuminate to a sequence, creating an animated display.
03. 3D typography is constructed to appear debossed and embossed at different depths across the backdrop with an illuminated white logo at the centre.
04. Repeated trefoil pattern runs along the left of the display, topped with a contrasting white trefoil window vinyl.
We developed, manufactured and installed the Adidas Ozweego campaign which was staged in JD Sports stores across the UK, working as a production partner with Intermarketing Agency.