NIKE VOMERO

SPORTS DIRECT

Designed, developed, and installed the Nike Vomero campaign across Sports Direct’s flagship stores in London (Oxford Street), Birmingham, and Manchester. The campaign was crafted to spotlight the performance and innovation of the Vomero line, transforming retail spaces into bold brand experiences. By combining striking visuals with carefully considered design details, the installations created a cohesive story across multiple locations, drawing customers in and highlighting Nike’s reputation for both style and performance. The result was an immersive in-store presence that elevated the product and strengthened brand connection in key UK markets.

© We Are Retail 2025. All Rights Reserved