ADIDAS PREDATOR

SPORTS DIRECT

Adidas Predator Demonskin is a new textural spike pattern formed from a rubber like material, it wraps the front and side of the boot in key contact points with variation in size to account for angle of foot strike. This additional grip generated by the Demon skin allows the player more spin on the ball when striking.

We developed, manufactured and installed the Adidas Predator Mutator campaign which was staged in Sports Direct stores across the UK, working as a production partner with Intermarketing Agency.

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