ADIDAS STAN SMITH
ADIDAS FLAGSHIP LONDON
Stan Smith, Forever. Since 1973, the Stan Smith shoe has more or less stayed the same. But now, Stan Smith sneakers need to change. Not in how they look, or in how they feel—but in how they’re made. It’s time the classic shoe became more sustainable. Became truly timeless. We want to refresh a classic silhouette in the eyes of a Gen-Z consumer, a silhouette that no longer holds a heritage story on its own and will tap into new narratives to appeal.
All colourways and materials take inspiration from the global toolkit, in particular the fairway green, pure white and use of sustainable materials. Throughout the installation 75% of all build elements can be recycled after use.
FOREVER IS A POWERFUL IDEA.
LET’S SHOW WHAT THAT MEANS TO STAN SMITH.
Creating a showstopping launch zone that’s as simple, premium and direct as a pair of Stan’s. Impressing. Educating. Unifying. Involving
Working as a production partner with Intermarketing Agency.