ADIDAS GHOSTED X
The graphic language encapsulates ‘GHOST SPEED’, this idea of being the fastest on the pitch and untouchable by others. To add a greater emphasis on speed, all photography uses a precision to blur principle.
The graphic assets all illustrate this precise speed through the use of ghost trails, in-camera capture techniques and blurred typography and atmospheric photography.
We developed, manufactured and installed the Adidas GHOSTED X campaign which was staged in Sports Direct stores in the UK, working as a production partner with Intermarketing Agency.