![LEEDS WINDOW](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X1.jpg)
![Launch zones](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X8.jpg)
![LAUNCH ZONE](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X4.jpg)
![LILLYWHITES LIFT GRAPHICS](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X2.jpg)
![LAUNCH ZONE](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X7.jpg)
![](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X3.jpg)
![STRATFORD WINDOW](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X5.jpg)
![THURROCK WINDOW](https://www.weareretail.eu/wp-content/uploads/2020/09/GHOSTED_X6.jpg)
ADIDAS GHOSTED X
SPORTS DIRECT
The graphic language encapsulates ‘GHOST SPEED’, this idea of being the fastest on the pitch and untouchable by others. To add a greater emphasis on speed, all photography uses a precision to blur principle.
The graphic assets all illustrate this precise speed through the use of ghost trails, in-camera capture techniques and blurred typography and atmospheric photography.
We developed, manufactured and installed the Adidas GHOSTED X campaign which was staged in Sports Direct stores in the UK, working as a production partner with Intermarketing Agency.
© We Are Retail 2024. All Rights Reserved