Projects

ADIDAS F50

SPORTS DIRECT

#war designed, developed, and installed the Adidas F50 campaign across Sports Direct’s flagship stores in London (Oxford Street), Birmingham, and Manchester. The project included the creation of bespoke launch zones and internal POS, all produced in-house by WAR. Every element was carefully crafted to enhance the customer journey and ensure the campaign stood out in high-traffic retail environments. The result was a dynamic in-store presence that highlighted the F50 range with impact and precision.