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ADIDAS SPEZIAL – MONTROSE

Adidas Spezial floor vinyls for Montrose Nottingham. Manufacture & installation by #war. Concept design by Intermarketing Agency (Drum magazine, integrated Agency of the year 2016)

Using quotes from Bez’s narrative in the Spezial video a large scale typographic floor vinyl is created leading the consumer from the entrance to the catwalk.

To create a buzz around the install and continue the customer journey online consumers are encouraged to take shoe selfies and share via Instagram and other social media platforms.

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