ADIDAS SPEZIAL – MONTROSE
Adidas Spezial floor vinyls for Montrose Nottingham. Manufacture & installation by #war. Concept design by Intermarketing Agency (Drum magazine, integrated Agency of the year 2016)
Using quotes from Bez’s narrative in the Spezial video a large scale typographic floor vinyl is created leading the consumer from the entrance to the catwalk.
To create a buzz around the install and continue the customer journey online consumers are encouraged to take shoe selfies and share via Instagram and other social media platforms.