Adidas Spezial, Hanon Aberdeen. Manufacture & installation by #war. Concept design by Intermarketing Agency (Drum magazine, integrated Agency of the year 2016)
Shot on location in Ibiza, and drawing on inspiration from the pioneering years of the UK rave scene, the collection (along with the accompanying lookbook and film) acts as a natural successor to the journey of discovery told through previous SPEZIAL collections.
With a key message of Escape, Unity, Tolerance and Discovery, it pays dues to the values of an era that remain equally relevant 30 years on from the birth of the UK Acid House movement - a movement that adidas was without question intrinsic to.
To create a buzz around the install and continue the customer journey online consumers are encouraged to take shoe selfies and share via Instagram and other social media platforms.
Gift with Purchase - we supplied these branded mini bluetooth speakers for the first few customers who purchased Adidas Spezial.
Bespoke glazed tile with Spezial branding screen print white. The tile is inspired by markings on white Ibiza walls and buildings. The tiles are used in some of the island's iconic venues.