We are retail were involved in the production and installation of a closed invite only event at the Adidas Oxford street store on the 20th September. Concept and management of the event by Intermaketing agency (Drum magazine, integrated agency of the year 2016). Special guests at the vent include freestyler Jamie Knight, the Tango Squad as well as Liverpool FC players, Roberto Firmino and Georginio Wijnaldum.
The set up in store will mimic the brand film, SPORT 17, with flood lighting and security style cameras to add to the atmosphere and create atmosphere.
Live DJ & MC’s hosted the event which saw invitees being asked to showcase their freestyling skills whilst being judged by the Liverpool players Firmino & Wijnaldem.
All invitees were encouraged to share the videos / content form the vent on social media using the hashtags #heretocreate #adidasuk #adidasfootball
The 10 most creative videos were then taken forward and played on a in-store launch zone in the Oxford Street store, where consumers are able to vote for their favourite video. The ‘creator’ with the most votes will win an exclusive prize as will one lucky consumer.