Projects

NIKE NKT

SPORTS DIRECT

#war delivered the full rollout of the Nike NKT campaign for Sports Direct’s flagship stores in London, Birmingham, and Manchester, transforming high-profile retail spaces into dynamic brand environments. The project involved developing striking visual concepts, managing production, and coordinating large-scale installations to meet tight deadlines in busy city-centre locations. Each store presented unique challenges, from adapting the creative to suit different architectural layouts, to ensuring a seamless installation process with minimal disruption. The result was a cohesive, high-impact campaign that elevated Nike’s presence in key UK markets and enhanced the customer journey with bold, innovative brand storytelling.