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SPORTS DIRECT
#war designed, developed, and executed the Phase 2 Nike Vomero campaign across Sports Direct flagship stores in London (Oxford Street), Birmingham, and Manchester, with a strong focus on advanced fabrication techniques. The campaign incorporated precision 3D printing and VAC forming to create intricate, high-impact displays that accurately showcased the product’s design features. Each installation was carefully planned to accommodate the unique layouts and foot traffic of these major retail locations, ensuring structural integrity, durability, and a seamless fit. This approach allowed for a visually striking and technically sophisticated in-store presence that highlighted both Nike’s innovation and the meticulous craftsmanship behind the campaign.