SD CHRISTMAS 2023

SPORTS DIRECT & USC

Taken from the Sports Direct Christmas toolkit, #WAR was commissioned to design, manufacture, and install window and launch zone displays across all four flagship stores. Each display was engineered for durability and high footfall, with careful attention to structural integrity and precision fabrication. The project involved coordinating multiple locations to ensure consistency and impact, delivering a technically sophisticated rollout that enhanced the festive in-store experience.

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